New Business: More Focus
January 12, 2008 on 10:52 am | In Lead Generation, Buzz, Referral Marketing, New Business Primer, New Business, Branding, PR, Public Relations, Social Media, Blogs, Marketing |New Business Primer - Part 6
Let’s talk social network focus today. You can get Gathered, LinkedIn, MySpaced, Facebooked, and you can get all a Twitter, Beboed, BuzzNetted, Flickred, Friendstered, MeetUpped and Orkutted. I’ve noticed that a number of today’s bloggers have joined every social network known to man and try to be active in each of them. Guess what? This dilutes your effectiveness.
In order to be most effective, you must select three to four networks and focus your efforts there. Now, as a marketer, I’m not saying you should not test out new networks. Because you need to know what is out there and what is working. But for your networks to work best for you, you can’t have hundreds of them and do any of them justice.
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[…] I’ve written about this before at our sister site in a series of posts about networking and gaining new business. […]
Pingback by The Rule of Reciprocity on Steroids : Think — February 26, 2008 #
[…] Here’s my advice if you are going to be involved in social media, or anything for that matter: focus. Don’t try to be involved in every new network that comes along. I turn down requests everyday from someone trying to get me into some new network. Pick no more than four and work them. […]
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