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In his full-size form, Ty is too big and too heavy to carry around in your pocket. Now, he is portable and affordable in book and audio form.
"Your emphasis on developing the speaker's individual style within a group context was invaluable. I've never seen such a diverse group of people make so much progress in just three days."
What have you done for yourself lately? Schedule an appointment to improve the one and only you.
Excerpts from Ty's book, The Million Dollar ToolBox. Check it out.
Ty Boyd, one of America's top presenters, offers free tips.
Cue Talent, Now!
Most of our conversations - and many of our presentations - happen without rehearsal. Someone sticks his head in your office and asks you to say a few words during a worldwide teleconference. And by the way, you'll be on in 10 minutes.
In ESI-Advanced you'll learn several different ways to organize an impromptu talk or response, including "Past-Present-Future" and "Situation-Option-Solution". All of a sudden, you've got an organized flow. You speak your piece and sit down. Your listeners think, "what a powerful speaker." The formulas help you communicate what you know.
Our famous "In The Pit" exercise also builds your confidence to handle situations like that. "In The Pit" is part of ESI-Advanced - but with tougher questions than before. Let us put you in the pit. For more on ESI-Advanced, give us a call at (800) 336-2693, or visit our website.
About Us
Ty Boyd Executive Learning Systems changes lives by helping lifelong learners hone their natural communication tools.
We work with people at a wide variety of companies in the areas of public speaking, presentations skills, leadership and sales mastery.
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Hello. Our John Brady shares his thoughts this time on Ronald Reagan's ability to bring a speech to life using anecdotes and personal stories. And Coach's Corner will help you find your own inner storyteller.
Let's get going.
Ty Boyd
ty@tyboyd.com
Personally Speaking
Like most Americans, I was saddened by the death of Ronald Reagan. Regardless of politics or political party affiliation, he seemed like a genuine, likeable person. During the coverage of his funeral, one of the news commentators told a story that a young Ronald Reagan used to imitate Franklin D. Roosevelt's speeches using a broomstick as a microphone, the early beginnings of the "Great Communicator".
Reagan earned the "Great Communicator" title because of his skill at talking persuasively and telling folksy stories that people could understand and relate to. I remember a debate with Ronald Reagan and Walter Mondale. The issue was outer space. Mondale was talking about costs, expenses and boring financial numbers while President Reagan told a story about the future of outer space and why America needed to go there.
My revelation was no matter how much a presenter knows and regardless of their data, facts and documentation; if they cannot get your interest and leave you with a story to remember, their presentation is not effective.
Ronald Regan was the "Great Communicator" because he gave the feeling he was talking just to "me" in a very conversational way. He had a way of using anecdotes, personal stories and facts in a way that listeners could relate to their own lives. In his first televised budget speech, he pulled out a pocket full of change to show the current value of a dollar. Do you think a chart would have evoked the same kind of interest? Hardly.
It's not just about facts, figures and numbers, even if your presentation is all about economics. It's about how those facts relate to the listener's life. [firstname], incorporate this "personally speaking" method into your presentations, and you, too, can be a great communicator.
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Pat Boyd's Coach's Corner
We have identified six speaking styles: the teacher, the persuader, the prober, the humorist, the conversationalist, and one of the most powerful, the storyteller. Storytelling allows you to use parables and examples from real life to simplify the complex. And, we have been doing it throughout human history, so it is in our DNA.
You might be asking, "how do I find stories to use in my presentations?"
First, identify the overall theme you are trying to illustrate. Let's say it is honesty. Then, think about personal examples that bring the theme to life. Is there a story from your life or that of a family member about honesty? How about flip-side of the trait, dishonesty?
If no personal example comes to mind, think about famous people who exemplify the trait. Abraham Lincoln and George Washington typically come to mind when thinking of honest, historical people. Or, how about dishonesty? Mr. Potter from the movie It's A Wonderful Life is a good, bad example, as is Revolutionary War figure Benedict Arnold.
Stories are all around you. It just takes a little practice to learn how to spot them.
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