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| creative briefs |
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Organization improves efficiency and - I'd argue – creativity as well. So, let's help get you organized. Google Calendar is a very cool tool to help get your life in order. This article provides an excellent overview of Google Calendar plus ways to use it to streamline your life. And while we are at it, let's take a look at some other ways to stay focused and on task.
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Do you believe that only a handful of creative types can be creative, or that time pressure fuels creativity, or that a streamlined organization is a creative organization? Well, these are just three of six myths about creativity.
The author contends that "when people are doing work that they love and they're allowed to deeply engage in it -- and when the work itself is valued and recognized -- then creativity will flourish. Even in tough times." What do you think?
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Hello.
Are you having too many digital and not enough face-to-face interactions? Let's talk about that and social media strategy this time in Think. Do you have ideas for articles you'd like to see in our newsletter? Drop me a note and let me know. Thanks.
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Creatively yours,
Harry Hoover
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| Social Media: A Tactic Looking For A Strategy |
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By Harry Hoover
Every time some new tool comes on the scene that possibly could be used in marketing or advertising, organizations jump on it with no forethought. The tactic du jour is social media. A recent survey indicates that a majority of media buyers are adding social media to their 2010 budgets. According to the 2010 Media Planning Intelligence Study from the Center for Media Research,
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57.7% of respondents "ideally" plan, and 56.3% "realistically" plan to include social media in their media plans next year. That finding is significant, because it shows the rapid speed with which social media, including social networks like Facebook, micro-blogging services such as Twitter, and other new and emerging formats connecting people to each other online have taken a precedent with both consumers and marketing and advertising industry professionals.
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Now, if you ask these buyers why they want to add social media to the advertising mix, you won't get much in the way of solid, credible support for getting on the social media bandwagon. They want to be there because it is all the rage. Hello, people! What happened to hard-nosed number-driven media planning?
I ran across this piece from ClickZ Columnist Sean Carton, who agrees with me that this trend is worrisome. Says Carton,
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Sure, plenty of clients (and prospects) I've spoken to in the past year or so made vague noises about viral video or being on Facebook or tweeting, but when I've pressed them for why they want those things, few can give me an answer.
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| Face Time |
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By Harry Hoover
Some social media proponents would have you believe that the digital world is the new Nirvana. Guess what? Humans - the users of social media - haven't really changed their behavior in 75,000 years. Although, we do dress better now and we're not all cavorting naked on the plains of the Serengeti.
Humans - being human - love social interaction, particularly of the face-to-face variety. Always have, always will. In fact, a recent survey by Forbes indicates that executives favor face-to-face meetings over the virtual kind.
A majority of executives say the recession has cut back their travel and face-to-face meetings, and they don't like that very much. A full 84% of those surveyed say they prefer real-life interaction over digital.
Although you can't meet with everyone of your online shoppers, you can provide them some human interaction, too They are craving this.
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