Hoover ink PR • Thinking • Volume 5 • Issue 7
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Are you showing up? That's what you must do to succeed. We'll talk about that this time in Think, as well as about social media, and we have our usual array of helpful resources in Ink Briefs. Now, let's get going. Cordially,Harry Hoover harry@hoover-ink.com |
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He was not talking about making a cameo appearance or a movie walk-on. He was suggesting that being there fully focused, giving your best effort and doing it on a consistent basis is the formula for success. Allen knows that most people just try to phone it in. And even then they don't follow through every time, nor give it their all. Friend and client Brent Dees says it another way during his Focus Four business coaching sessions. "Do what you say you're going to do and do it on time. This applies to everything you do in life, from being an employee, a father, a business owner or a friend." Let's consider it from a marketing perspective. I have written and distributed this e-newsletter monthly since April 2002: fifty-two issues, counting this one. Every month, rain or shine, I worry about what to say that will most help you in your business. Researching the subject and the links follows. Then, writing, editing and newsletter layout come next. Finally, I distribute it and then respond to any reader questions or requests. It takes roughly eight to 10 hours of my time each month and that is really cutting into my naps. Do I ever want to take a break? Silly question. But this is my primary awareness vehicle. Every piece of business I have landed can be traced back to this newsletter in some way. Consistently getting this newsletter out at the same time each month has paid off for me. I think about what the president of window blind giant Levolor once said to me, "we can't afford to do everything from a marketing perspective. But what we do, we can execute violently." The bottom line here is this: pick a few things and execute them to the best of your ability on a consistent basis. That's showing up. Do that and 80 percent of success is yours. We'll discuss the other 20 percent later. But right now, I need a nap. |
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PR practitioners and marketers need to know about and understand how to leverage social media, or be left behind. So, how does one take advantage of social media sites? You start with media relations and work your way out. SHIFT Communications has reinvented the news release to take advantage of social media trends. You can download it here. However, even with this template you must have a news release distribution platform that supports it or your release is simply an electronic document. For my money, PRWEB is that platform. As I told you recently, my wife's first mystery novel will debut January 2007. So, I distributed a news release via PRWEB about her signing with Gale/Five Start Publishing. Follow this link to the PRWEB release and then poke around on the page. Beneath the release you'll see Technorati and several other bookmarking tools. I used the tools to post the story on Digg and del.icio.us. Each Digg story is user nominated and voted upon by the community. You can sign up with Digg and help the story move up the ladder by voting on it. This is not the last you'll hear from me on social media. Here's a quick list of some social media platforms to check out if you want to see what it's all about: |
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| Hoover ink PR • 704-953-3406 • Harry@Hoover-Ink.com |
Ink Briefs
Show Up For Success 