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creative briefs |
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Are you thinking about relocating to a place that is more in sync with who you are, or that offers better job opportunities? City Melt has demographic information on more than 50,000 villages, towns and cities available for your own personal analysis.
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Would you rather get positive buzz or minimize negative buzz? The London School of Economics has found that every 1 percent reduction in negative buzz correlated to .41 percent growth. Conversely, a 1 percent increase in positive buzz resulted in .14 percent growth. Here’s a good article that explains the positives of reducing the negatives.
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Now might be a good time to polish up your personal brand. If your employer starts making layoff decisions, you want to stand head and shoulders above the pack. So, check out our white paper on personal branding. You’ll find it on our blog’s special reports page.
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Random Links:
Here are a few random links you may want to check out.
First is a holiday update My Creative Team has just completed for BernzOmatic’s laughyourgasoff.com site.
Spread your news with the help of a free service called PitchEngine. Here you can build and distribute social media releases.
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Hello again, [~FirstName~]. Tough economies offer opportunities to the marketer who is willing to take some chances. Let's talk about that and about tweeting for business in this edition of Think.
Now, let's get going.
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Creatively yours,
Harry Hoover
harry@my-creativeteam.com |
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| Tough Times Call For Tough Marketers |
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By Harry Hoover
OK, the media tells us the economy is in the dumper. There are some trouble spots, but it is not as bad as they are painting it. It is, however, a tougher environment than marketers have known for a while. While others succumb to the gloom and doom, the tough marketer can turn this into an opportunity.
What do I mean? Well, I received this note from my friends over at ad agency, Collins Haynes and Lully. Apparently, they have been thinking along the same lines. Let me share some of their tips.
As reflected in a Kellogg School of Management study, increasing advertising spending during economic expansion often yields no improvement in market share, because 80% of your competitors are also increasing their spending.
Conversely, at least half of businesses reduce their adverting spend during an economic downturn, stated the Association of National Advertisers in a recent article. Scores of studies, such as that recently conducted by Penn State, reveal a hidden positive: an opportunity to achieve a relative competitive advantage for businesses simply by maintaining current levels.
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| Tweeting For Business |
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By Harry Hoover
We talked not too terribly long ago about Twittering Tactically, that is using Twitter in a tactical fashion for business purposes. I’ve seen a lot more businesses adopting Twitter for making social connections that advance their business. Let’s focus on some of the better ones.
Cruise Source, a Charlotte-based travel agent specializing in cruise vacations, runs contests via Twitter. To enter, all you have to do is follow @CruiseSource and @CruiseDeals on Twitter and retweet this message: “@CruiseSource @CruiseDeals This is my entry to win the Free Cruise http://tr.im/WINACRUISE !”
This approach increases the number of people following the company on Twitter, which allows the company to reach more people with its message. A highly cost-efficient method of marketing.
We talked recently with Jim Deitzel of Rubbermaid about some of his Twitter activities designed to advance the brand’s marketing goals. He often cranks up spur of the moment giveaways on Twitter using Top 40 radio methods, e.g., 12th DM wins.
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