Hello,
Reading time: Just scan & click on what looks interesting
A couple of months ago we compiled some of the more popular advertising and marketing links we've featured over the years. It got a great response so we're doing it again, with different links.
Hey, while you're sitting at the beach this summer, now you'll have something to do.
All the best,
Joe Grant
joe@joegrantconsulting.com
P.S. We're always looking for links and resources helpful to people in our business. If you have any you'd like featured in upcoming Briefs, just send the URL and a brief description to joe@joegrantconsulting.com.
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 Links Redux
It's what's at the heart of our business: creativity. Here are some inspiring words which your Creative department will relish. See Quotes: Creative at Work. There's also a newsletter sign-up for ongoing motivation.
If you need a category expert for an upcoming pitch check out MarketingHub, an online database of marketing gurus organized by category and topic of expertise.
Here's a handy graphic of who owns what in today's media world that could be helpful next time you explain the media landscape to a client. It's an eye-opener, available at Media Channel. A similar resource in different form is provided by Columbia Journalism Review.
Get familiar with the world of Podcasts at Pod Net, Odeo, and Podcast Alley.
Keep up with the latest business and leadership theories with Soundview's Executive Book Summaries, a monthly subscription service of pre-digested au courant biz books, available in print, audio, on-line or pdf.
There's a Word of Mouth Marketing Association to capitalize on the impact of giving people a reason to talk about your clients' products and services. A big concern: ethics - faked campaigns are a no-no. Lots of info about this phenomenon at the WOMMA website.
If you're a fan of Doug Hall's Eureka Ranch, visit his entertaining website BrainBrew offering tips for business owners and entrepreneurs.
Vault is a repository of industry and career info, especially good for someone just out of school looking for a job. It's a research site publishing surveys and guides covering many different businesses including advertising, media, PR and journalism. While there we also bumped into TVSpy.com, full of inside juice about electronic journalism, if that's your thing.
How much better could you run your company if you took just 15 minutes a day to read an article about growing your business at Eventuring?
To be successful you've got to achieve your own goals, not your manager's, your spouse's, or what you think you "ought" to be doing. For inspiration on accomplishing what you want, check out What You Need to Know About, a good resource for all sorts of performance management issues.
Stay up to date on all things related to internet marketing at MarketingVox.
There's a good repository of international award-winning advertising available at Ad Awards.
Keep up with brand and buying terms like Infolust, Twinsumers, and Customer-made with TrendWatching. Their free e-mail newsletter TrendBriefing is well done and worth getting, too.
Want to get out of the business you're in and start another? Or just need to learn how to do a better job managing what you've got? Find business-building suggestions at Entrepreneur Magazine's site.
A USC prof has an interesting take on marketing, motivation, buying decisions, and consumer psychology, at Psychology of Consumers.
NOTE: We're always looking for interesting web resources to pass along to clients and friends. If you have a favorite not mentioned here, please share. Send links to joe@joegrantconsulting.com.
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Fakes |
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What happens when creatives have time on their hands? They create fake ads like these, at Coloribus. |
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News from Home |
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In case you want to check up on the news in your old town, here's a list with hot links of the top 100 US daily newspapers, at Wheretodoresearch.com. |
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Google This |
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You can't deny Google's success but it's not because they just got lucky. Read their 10 Golden Rules and see if you can't apply them to your business. |
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Click, Click, Click |
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Speaking of Google, here's a great how-to on improving pay-per-click results. You can't know too much about how these things work. See 5 Easy Ways to Improve Google Pay Per Click. |
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Customer Focus |
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This pictograph explains it all. |
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Break Time |
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Take a look at these Douglas Adams jewels. I bet you can use some of them in your next all-staff meeting. |
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Logostory |
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You'll like this - a page with logos of nearly every brand you can think of. Click and get the complete history of the brand, with links to deeper sources. At The History of the Brand. |
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Look It Up |
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Ninja Dictionary bills itself as a really fast internet dictionary and it is. Give it a go at Ninja. |
About Grant Consulting
Grant Consulting, formed in 1992 by Joe Grant, is a consultative resource for advertising agency principals who want to improve their agencies. The firm works exclusively with agency senior managers to help them discover and then reach their full potential. Copyright 2007 Grant Consulting Associates, Inc. All rights reserved. We encourage sharing in whole or in part if copyright and attribution are included. Contact us at:
Grant Consulting
239.394.8220
joe@joegrantconsulting.com
www.joegrantconsulting.com |
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