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Add Some Pepper
The following are from BuzzWhack. Please visit their site to enjoy more of the same.
agenda: In workplace politics, it's best defined as "What I want -- and will attempt to get -- at the expense of pushing what you want out of the picture completely."
alpha pup: A term used by market researchers for the "coolest kid in the neighborhood." "If the alpha pups like it, we'll sell a million of 'em."
blanding: Branding schemes that strip out any uniqueness in a corporate identity in order to appeal to a larger audience. The resulting look: bland.
cellular Macarena: The dance that occurs when a cellular phone rings in a public place. Everyone reaches for their coat pocket, front pants pocket, back pants pocket, etc.
DBT: Death by Tweakage. When a product or project fails due to unnecessary tinkering or too many last-minute revisions. "Why did the new product fail?" "It had the DBTs."
deja poo: The feeling that you've stepped in this bull before.
budget dust: Year-end money that must be spent before it is swept away by the cold winds of a new fiscal year.
early birding: A marketing strategy that creates enough buzz to convince consumers to pre-purchase a new product not to get a discount, but to be among the first to own it.
lipstick effect: A consumer response to economic hard times. Instead of purchasing expensive or luxury items (such as jewelry), consumers buy smaller comfort items (lipstick) that make them feel good.
Maudience: An audience, targeted by marketers, comprised of retired women over 65 who enjoy watching "The Golden Girls."
maturialsm: Mature consumers' pursuit of the "best of the best" materialism. They're ditching mundane goods and services for more professional, premium or sassier versions. From heavy duty power tools to state-of-the-art cameras to grown-up ice-cream flavors.
pepper, re-pepper: To "spice up" an existing offer or proposal by giving it a new twist or additional features that appear to add value. "We need to re-pepper the solution."
retired in place: Describes someone who is in the home stretch of his or her current job or career and is just coasting until the finish line.
salmon day: The experience of spending an entire day swimming upstream only to get screwed and die in the end.
six-inch calibration: Refers to lifting a piece of equipment approximately six inches and dropping it onto a hard surface to see if that will make it start working again.
time toilet: Any project, assignment, meeting, etc., that takes more time than expected -- effectively flushing away whole your day.
two-comma: Denotes anything that costs $1,000,000 or more. "The new server configuration is a two-comma project."
zitcom: A television situation comedy (sitcom) for teenagers -- perfect for marketing acne remedies. --- That's just a sample of what's available at BuzzWhack to pepper your language. Now get out there and start verbing (turning perfectly good nouns into verbs)!
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