My Creative Team Employs Email, Social Media In Cause Marketing

My Creative Team will employ its permission-based enewsletter as well as social media in a cause marketing program aimed at benefiting Crisis Assistance Ministry.

"Crisis Assistance Ministry helps Charlotte's working poor, and there has been a huge increase in the demand for this worthy organization's services," says Harry Hoover, a partner in My Creative Team.

"We're announcing in our enewsletter October 21 that we are donating $500. We're asking our readers to use the forward feature in our newsletter to send it to a colleague. For each forward we track, we'll donate another dollar up to a total of $1,000."

The ad agency will provide information on how to donate to Crisis Assistance Ministry as well, and use social media services like Twitter, Facebook, Friendfeed and its blog, THINKing, to boost the cause.

My Creative Team is a network of highly experienced and talented independent professionals that gives clients better work that’s a better value. The North Carolina ad agency delivers great work, on time and on target, and that makes the client look good. Services include website development and promotion, presentation development, email marketing programs, pay-per-click advertising, advertising, media planning and buying, PR, and video production.

Clients range from Irwin Industrial Tools, National Gypsum, Nucor and Rubbermaid to rapidly growing firms like Bank of Commerce, TechStructures and Companion Cabinet Software.