THINKing

You’ve Got Email!

Got a note from Christopher Knight of Email Universe about some new stats on email deliverability. According to Knight,

• Mondays, Tuesdays and Weekends are best days to send.
• Wednesdays and Friday’s are the days your email is least likely to be read.
• Tuesday mailings typically get the highest click rates.
• Shorter Subject Lines (less than 35 characters) significantly outperform longer subject lines (greater than 35 characters) by both open rate and click through rate (CTR.)
• Subject line personalization is the single best place to add personalization if you want to improve open rate and CTR.
• Shoot for having either 5-10 links or over 20 links for best performance. Try to avoid having 6-19 links within your emails.
• Text messages show a very slight advantage in CTR over HTML, but the percentage is negligible

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