THINKing

Widgets, Anyone?

Smart marketers are doing their best to embed their brands into the daily lives of web users. Widgets are one way to do this. According to a story in MediaPost, “more than 81 million consumers–or a full 40.3% of all online consumers–were exposed to Web widgets in April, according to a widget tracking service recently launched by comScore.” Get the rest of the story here: MediaPost Publications – Widget Industry Struts Its Stuff At 1st WidgetCon – 07/12/2007

Forbes is one of the smarter marketers trying to spread its brand using widgets.

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