THINKing

Widgetize Me

August 3, 2007 on 9:50 am | In Advertising, Blogs, Branding, Creative, Marketing, PR, Promotion, Public Relations, Web 2.0, Widgets | No Comments

Widgetmania is sweeping the marketing nation. Every marketer wants to own some space on your desktop and they are producing a wealth of widgets – or gadgets as some call them – in an attempt to carve out their spot.

Make no mistake, although there will be some good ones, there will be a large group of widgets gone bad. Here’s why: in their eagerness to take advantage of this opportunity, marketers won’t think through how their widget should be tethered to their brand. Every time something new comes along, this happens.

OK, I’m through raining on the widget parade. If you want to stay in the widget loop, read colleague Jack Aaronson’s articles at ClickZ. He knows his widgets.

Now, here is my list of widgetry and gadgetry for your computing pleasure.

Microsoft Gadgets