Is it just me, or have marketers everywhere all gotten on the “Weird Tips” train?
My business partner and I were joking about this the other day, after we kept seeing these “Weird Tricks & Tips” ads show up in our Facebook feeds. These play off the headlines one is likely to see in a tabloid newspaper. Tabloids raised headline writing for response to high art.
The following are just a few Facebook ads I’ve seen recently:
- Weird Spice That Cures Diabetes
- Weird Trick That Cuts Your Power Bill
- Weird Tricks That Burn Calories
- Weird Tips To Lose Belly Fat
Do you click on these links that offer weird tricks and tips to solve a host of problems? Comment below to let us know if you have and if they were good or bad.
I have been checking them out just to see how the offer is structured. Sometimes seemingly bad marketing teaches us some lessons that can be used in our own communications programs.
What have I learned? Long-form videos and copy-heavy articles that tease before finally spilling the tip and then asking for the order must work. Otherwise, people wouldn’t be doing so many of them.
Many of these campaigns are part of a promotional effort that uses Google ads, Facebook ads, microsites, free reports, social media and PR.
If you sign up for a free report you are inundated with email about the initial product and other similar products.
What lessons have you learned from similar campaigns?