Twitter: Time Waster Or Cool Tool?

March 4, 2009 on 12:24 pm | In Blogs, communication, Journalism, Marketing, My Creative Team, Newspapers, Twitter | No Comments

Liberal newspaper columnist, Leonard Pitts, today says he won’t Twitter. Ever. Works for me. The only thing Pitts and I agree on in this particular case is in his column’s last line:

I will never Twitter you. In the first place, you have better things to do. In the second, I am not that interesting.

It’s not just liberal Pitts. I heard our local Libertarian radio host this morning disparaging Twitter, too. They don’t get it. They condemn it because some people misuse it to broadcast the banal aspects of their lives. Hey, movies, telephones, newspapers, TV, email, blogs, all communication tools have been misused at some point in time.

And, they condemn it because they don’t take the time to figure it out. Luddites!

Scott Hepburn has an excellent response to Pitts’ screed. Hepburn says,

Yes, Mr. Pitts, some people actually accomplish things via Twitter. We’re growing businesses, finding jobs, raising money for charity, planning conferences and engaging in ethics debates.

I’m going to help out the Luddites. Sometime back we took a look at the tactical business use of Twitter, and we provided a list of the top 8 links on the business value of Twitter.

I welcome your thoughts on Twitter. Is it just a fad for broadcasting the banal, or does it have real value?

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