A few months back THINKing took a look at the tactical business use of Twitter. There are naysayers who think that Twitter – and social media for that matter -has little business value. I disagree. It can be an excellent tool for customer service and employee communication.
Does it have value for every business? No.
Each business must finds its own way of communicating with its various publics. Some will find social media to be the way. Other’s won’t.
The Blog Herald has a post on the business use of Twitter that you’ll want to check out. It quotes two of my favorite bloggers, Chris Brogan and Valeria Maltoni. If you are in the social media space or in PR, you should read them.
Below are a few other posts on the business use of Twitter.
So, are you using Twitter in your business? Why or why not?