THINKing

Generating Leads Update: Nice piece at Behavioral Insider about scoring your leads. The article says:

” Understanding the likelihood that an incoming customer will convert, or even if that customer is legitimate, a high spender or just a deadbeat, is a sixth sense among ace retail salespeople. In the digital world, you can’t tell by the look of the shoes or the tone of voice whether this user or that is worth investing marketing resources or company trust. That is where predictive scoring comes in.”