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Top 20 One-A-Day Small Business Marketing Vitamins

August 30, 2007 on 7:36 am | In Advertising, Creative, Creativity, Email Marketing, Journalism, Marketing, Media, Media Relations, My Creative Team, Online, PPC, PR, Pay-Per-Click, Promotion, Public Relations | View Comments

Sometimes people hesitate from starting a full-blown marketing program because of the time involved to develop and implement it. I am in favor of the strategic, disciplined approach to marketing, but sometimes a business just needs to do something to kickstart its program. Here are my top 20 marketing ideas that can be implemented over the course of a month.

1. Consider starting a monthly e-newsletter. They are a great way to communicate with existing customers, and to remind them of other services you provide.

2. Call a customer at random just to thank him for the business he has given you.

3. Develop a signature for inclusion on every email and ensure that all employees are using it. Here’s mine:

We Make You Look Good
My Creative Team, Inc.
Harry Hoover
harry@My-CreativeTeam.com
tel: +1 (704) 953-3406
fax: +1 (704) 896-2760

http://www.my-creativeteam.com

4. Send hand-written thank you notes to customers or other people who have helped your business.

5. Call a former customer to find out why she left you.

6. If well educated business professionals are your target, consider becoming a sponsor on your local public radio station.

7. Give a speech. If you need help with public speaking, sign up for Zipline, the e-newsletter I do for Ty Boyd, one of America’s top presentation coaches. Even better, take one of his courses.

8. Read a marketing book.

9. Write and place articles in ezines.

10. Ask a customer what you can do to help his business.

11. Distribute releases about newsworthy events.

12. Set up a marketing and advisory group consisting of people from outside your industry.

13. Consider setting up a local online web search advertising campaign. Check out ReachLocal.

14. Gather competitors’ ads and literature to see what they are promoting, and how they are approaching their target market.

15. Offer free samples of your product or service.

16. Call some current clients and ask them why they hired you and how you could expand your business with them.

17. Get a college student who is in a communications program to do a summer internship for you. UNC-Chapel Hill has a very good internship program.

18. Join – and get involved in – a professional or civic group.

19. Write a letter to the editor or an Op-Ed piece to establish your expertise in an issue.

20. This is self-serving, but after all it is my list: hire My Creative Team.

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Sometimes people hesitate from starting a full-blown marketing program because of the time involved to develop and implement it. I am in favor of the strategic, disciplined approach to marketing, but sometimes a business just needs to do something to k…

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Pingback by Top 20 Small Biz Marketing Vitamins « Think — August 30, 2007 #
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