Too Much Social, Not Enough Sales?

June 1, 2010 on 7:39 am | In Blogs, FaceBook, LinkedIn, Marketing, My Creative Team, Social Media, Twitter, YouTube | 2 Comments

Is social media wearing you out and getting in the way of your real work? It’s not bad enough that you have to keep up with a blog, Twitter, Facebook, LinkedIn, Friendfeed, Youtube and maybe Plaxo, but every day I’m being asked to join yet another social network. There are hundreds of them, it seems. I’ve said no to Viadeo, no to Friendster, no to MySpace, and by-bye to Goodreads.

How many social networks is too many to handle? As in every other facet of business, I believe focus is the answer. Pick three to four that make sense for you and your organization and do them right.

If you are spending all of your time blogging, Twittering, adding posts on your company Facebook page, when are you going to have time to keep the business afloat? After all, the first rule of business is to stay in business. To do this, you must make money.

How many networks are you trying to keep afloat? Have you jettisoned any? Which ones? What is working – or not working – for you?

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  • http://mediaemerging.com/about/ Scott Hepburn

    Great post, Harry, and great questions. I wrestle with these things, too.

    Here’s how I deal with the competition between “the work” and “the social media that leads to the work”: Social media can sit its a$$ down.

    When I find myself worrying about my poor, neglected blog, or lamenting that I’m not in intimate communion with my Twitter peeps, I have to remind myself who pays the bills.

    I love my social network. The people I converse with here are smart, funny, supportive people, and satisfy certain needs. And they’re a referral source, too. But succumbing to the desire to be in constant contact with them means sacrificing time with someone or something else, and that’s usually a paying client.

    The network will wait. It’s always on, 24/7, and it’ll be there if you ignore it for a while. The paying clients, on the other hand, won’t.

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