THINKing

The Politics Of Web Traffic

According to MediaPost, Republicans are spending more online but Democrats are getting more web traffic.

Democratic presidential candidates are trumping Republicans in terms of visitor traffic and time spent on their Web sites, according to new Nielsen//NetRatings data for July (pdf). But the Republicans are spending more for online advertising–specifically sponsored links–with more than double the impressions of the leading Democrats combined.

Sen. Barack Obama led both the Democrat and Republican packs when it came to traffic, with some 717,000 unique visitors to BarackObama.com last month. Hillary Clinton and John Edwards took second and third place with 437,000 and 348,000 uniques, respectively.

Nielsen BuzzMetrics’ BlogPulse says that the keyword “Fred Thompson”, the unannounced Republican candidate for President, has been rising in the days leading up to his expected announcement.

Listen to this post as an mp3.

bookmark to: