THINKing

The Name Thing

What’s in a name? Shakespeare had Juliet ask the question, “What’s in a name? that which we call a rose, By any other name would smell as sweet;”

Naming is important in businesses and products, too, as MarketingProfs points out in its daily newsletter.

According to marketing strategist Michael Goodman, there are five common ways to name a brand or a company. The next time you’re stumped when trying to think of a name for your new product, service or organization, try brainstorming a little down each of these different paths.

1. Take the names of people, animals, places or symbols: Johnson & Johnson, Procter & Gamble, Scientific Atlanta, Ford, Heinz, Alamo, Eli Lilly, Disneyland.

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