THINKing

Thankful For PR 2.0

November 26, 2008 on 11:28 am | In Journalism, Media, Media Relations, My Creative Team, News, PR, PitchEngine, Public Relations, Twitter | View Comments

You know that THINKing loves the technology that has made the PR pro’s job so much easier and more effective. I wanted to take the opportunity to summarize some of the good things happening in PR on this holiday eve. Here are a few PR tech tools, for which I am thankful:

There is the Twittering Journalist wiki that My Creative Team started. We began it as a means to help PR people keep up with journalists and media outlets utilizing the social media microblogging application Twitter. I can’t add anymore users to the wiki due to cost issues, but if you have additions or updates, send them to: harry at my-creativeteam dot com.

MicroPR, the brainchild of Brian Solis and Stowe Boyd, is a free service on Twitter, along with a backend resource wiki that helps journalists and bloggers find qualified, targeted PR professionals who can help with their current stories.

Then, there is Help A Reporter Out (HARO), a service begun by Peter Shankman. PR pros and reporters sign up with Shankman’s site. Reporters send in requests for information, and then Shankman sends PR pros an email three times a day with the journalists’ requests.

Pitchengine, Jason Kintzler’s social media release platform, is one of my favorites. Here’s how PitchEngine describes itself:

PitchEngine shakes up the PR industry making it possible for PR pros, brands, and agencies to build and share digital, social media releases with their contacts for free. Our PitchEngine SMR takes the press release to the next level, eliminating the need for antiquated email attachments, word documents, image CDs, and more.

Do you have any other PR 2.0 tools for which you are thankful?

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Agree with every single one of the tools mentioned here (and I’ll be checking your Wiki out too!).

Another one I find excellent (although not strictly just a PR tool) is Serph (http://serph.com). Basically a search engine that allows you to track real-time comments, blog posts and any kind of buzz about a person or company, it’s ideal for keeping an eye on brand reputation. Well worth checking out.

Comment by Danny Brown — December 1, 2008 #
Danny, thanks for the addition. I’ll be checking out Serph myself.

Comment by Harry Hoover — December 1, 2008 #

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