THINKing

Survey Update

Our marketing challenges survey is still open. So, if you haven’t completed it, you have more time. I wanted to share some of the results.

What are the biggest external marketing challenges?

1. Acquiring New Customers – 36.7%
2. Branding – 20%
3. Insufficient Budget – 10%
4. Customer Retention – 6.7%
5. New Product/Service Rollout – 6.7%
6. Reputation Management – 6.7%

Biggest internal marketing challenges:

1. Insufficient Budget – 30%
2. Too Few Marketing Employees – 20%
3. Lack of Company-wide Education About Technology-Based Marketing – 13.3%
4. Achieving Buy-in from Management to Use External Resources – 6.7%

More results later…

Other Posts Of Interest

• Web 2.0 Leads MSM Evolution
• In My Opinion
• Small Business Needs To Go Digital
• Twittering Journalists List Redux
• Links – 8/29/2008