Survey Says…

September 13, 2007 on 8:15 am | In Advertising, Branding, Marketing, News, Public Relations, Web 2.0 | 1 Comment

The My Creative Team Corporate Marketing Survey now is closed, and here are some of the results. I’ll break these down into a couple of posts.

What is the biggest external marketing challenge you face?

- Acquiring New Customers – 43.5%

- Branding – 13%

- Insufficient Budget – 10.9%

- New Product/Service Rollout – 8.7%

- Customer Retention – 6.5%

- Reputation Management – 6.5%

What is the biggest internal marketing challenge you face?

- Insufficient Budget – 33.3%

- Lack of Internal Understanding About Technology-Based Marketing – 20%
- Too Few Marketing Employees – 17.8%

- Achieving Buy-In from Management to Use External Resources – 6.7%

What are the top ROI drivers for your business? (Mark all that apply)

- PR – 56.5%

- Web Marketing – 52.2%

- Direct Marketing – 45.7%

- Event Marketing (includes trade shows) 37%

- Advertising – 30.4%

- Trade Programs – 8.7%

Which of the ROI drivers are increasing in importance for your organization? (Mark all that apply)

- Web Marketing – 60%

- PR – 51.1%

- Direct Marketing – 22%

- Event Marketing (includes trade shows) 22%

- Advertising – 17.8%

- Trade Programs – 4.4%

Is your marketing budget:

- Increasing – 29.6%

- Decreasing – 15.9%

- No Change – 54.6%
Are you outsourcing more of your marketing communications programs to agencies?

- Yes – 36.4%

- No -  63.6%

How many agencies do you employ?

- None – 56.5%
- 1 – 19.6%
- 2 – 8.7%
- 3-5 – 8.7%

- More than 5 -  6.5%

Do you have an advertising agency of record?

- Yes – 12.5%
- No -  87.5%

Do you have a PR agency of record?

- Yes – 25.6%
- No -  74.4%

Are you working with freelancers or independents?

- Yes – 54.6%
- No -  45.4%

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