THINKing

Super Bowl: Search Me

Reprise Media reports that 70% of Super Bowl advertisers bought paid placement in search this year, up almost 20 percent from 2007. Other preliminary findings:

• only 6 percent of advertisers included a call to action, asking viewers to visit their website. (Yikes!)
• 74 percent of landing pages also provided no direction to Super Bowl viewers who found their way to the advertisers’ sites
• Pepsi, GoDaddy, Cars.com, T-Mobile, Tide and CareerBuilder.com get kudos for integrating their campaigns

For more, get this pdf from Reprise Media.