Super Bowl Fumble

February 19, 2008 on 7:29 am | In Advertising, Buzz, Marketing, Online, Super Bowl | No Comments
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We talked recently about how Super Bowl advertisers just didn’t quite carry it across the goal line. The folks at Future Now agree that there were some fumbles. According to them,

This year’s Super Bowl ads once again found us scratching our heads. If you’re going to spend $2.7 million for 30 seconds of air time in order to send people to a website, why not sell them your product once they get there?

Harry Hoover

Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies.

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