Super Bowl Ad Update – Nielsen Super Ad Focus Group

January 28, 2008 on 1:21 pm | In Advertising, Branding, Buzz, Media, Online, Research, Social Media, Super Bowl | 3 Comments

When the New England Patriots and the New York Giants take the field, tens of thousands of online users will take to their computer screens to rate the TV commercials running during the coverage of the game. It will be the first commercialized use of Hey! Nielsen, the online social community launched by Nielsen Co. last summer with a goal of creating a new method for measuring social buzz and interaction around brands, media, entertainment and sports properties.

MediaPost Publications – Nielsen Commercializes Social Network, Will Use HeyNielsen.com As Super Ad Focus Group – 01/28/2008

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  • http://www.reprisemedia.com Miguel C.

    We just posted our 4th annual study of how well super bowl advertisers integrated online and offline advertising – we’ll be writing more about this on our blog, but the preliminary findings are already up on our site: Super Bowl XLII Scorecard.

  • http://www.my-creativeteam.com Harry Hoover

    Miguel, thanks for the heads up. I’ll check it out.

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