THINKing

Statistics for 2007

Some interesting statistics on advertising and related topics:

Advertising:

* The average (American) city dweller is exposed to 5,000 ads per day, up from 2,000 per day 30 years ago. (New York Times)
* Spending for Internet video advertising in the US hits $640 million.
* The average return on every dollar spent on email marketing is $57.25. (DMA)
* Cable TV’s advertising revenues were up 6.3% to $3.8 billion in the first quarter. Overall media ad revenues are down 0.3% as major advertisers scaled back on advertising budgets. (TNS Media Intelligence)

Birds-Eye.Net Broadband Statistics for 2007

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