Squirrel!
February 8, 2010 on 10:35 am | In Marketing, PR, Public Relations, Social Media | View Comments 
Like Dug The Dog from Pixar’s movie, Up!, marketers too often are distracted by the latest shiny thing. In my view, strategy should dictate tactics. But tactics are fun and strategy is hard, marketers say. And that’s the way it is with social media. More than half of all marketers are currently engaged in some form of social media, according to eMarketer, but do they really have a grasp of how it fits into overall business objectives?
“With so much intense interest and activity, the big question is, Are marketers doing it right?” said Geoff Ramsey, eMarketer CEO and author of “10 Best Practices for Success with Social Media,” one of the Insight Briefs in the series. “Since social media marketing has the potential to affect so many areas of an organization,” he said, “the enormity of this opportunity leads many marketers to chase after every technique, tactic and metric that passes them by.”
Social media is not about marketing, and that is why I believe an organization’s PR group should take the leadership. Good public relations has always been about dialogue, listening to your publics before you respond.
Do you agree? Tell us who you think should be responsible for social media.
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This is the first I visited your blog and i love it. Bookmarked it already. Keep up the good work.
Comment by Carpet Protective Film — February 9, 2010 #
Hmm, interesting.
I’m often surprised how little some “senior” executives of big companies know about social media marketing really.
Comment by E — February 10, 2010 #