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Social Networking Results Difficult To Track

According to MediaPost Publications,

SOCIAL NETWORKING MAY BE AMONG the hottest online categories, but it’s also the most difficult to track user behavior on, according to a survey of digital marketing managers.

The study by digital advertising and consulting firm Sapient found that marketers lack the ability to optimize their efforts across the range of online media, including social networks, e-mail, search and mobile content. More than half (51%) said they felt only “somewhat confident” or “not confident at all” about their ability to track campaigns across multiple channels in real-time.

Having said that, here is an article on some ways to track your social media efforts.

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