Social Network Power Users

January 2, 2008 on 8:11 am | In Buzz, Marketing, Media, Media Relations, Online, PR, Public Relations, Resources, Social Media, Tools | No Comments

In my early days in PR I learned a valuable lesson about power. I found that locating and developing relationships with so-called opinion leaders offered me the chance to reach a broader audience more quickly than by doing it on a one-off basis.

In today’s digital, connected world, the same holds true. Find the power users – today’s opinion leaders – and gain leverage. Kolbrener’s blog has a nice piece on the top social sites and their power users

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