THINKing

Social Media Attack Plan – Part 1

We have previously talked about the strategic and tactical nature of social media and we looked at some social media questions the marketer needs to ask as he plans his approach. Today, let’s summarize and put together a simple approach to your social media attack plan.

Research – look at all the options available and determine which is right for you: wikis, blogs, forums, social networks, social bookmarking, product reviews, and multimedia sites like Flickr and Youtube.

Goals - are you developing a social media plan for brand building, reputation management, customer service, or community building? Don’t try to do all of these at once unless you have a team assisting you. Otherwise, you will be overwhelmed. Once you have decided upon one of these, set clear, definable and measurable goals.

Define Audiences – who is your social media program for: employees, customers, strategic allies? What are their interests, ages, gender? Once you define your target, then go find them online. Professionals may be on LinkedIn, IT folks may be on Twitter, musicians on MySpace and your college friends may be on FaceBook.

We’ll look at the rest of our plan’s elements in the next installment (Part 2).

In the meantime, here are some articles to help you with your social media planning:

10 Helpful Social Media Tools

Demographics In Social Media Networking

Twitter Demographics

Defining Good Goals

How To Set Social Media Goals

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Harry Hoover

Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies.

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