Comments on: Social Media: A Tactic Seeking A Strategy http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/ My CreativeTeam Thinks About Creativity, Marketing, PR & Social Media Tue, 16 Mar 2010 18:03:21 +0000 http://wordpress.org/?v=2.2.3 By: Justin http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/#comment-8458 Justin Thu, 05 Nov 2009 19:56:31 +0000 http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/#comment-8458 Isn't this what advertisers always do? They discover some sort of current trend, and next thing you know, they've blown it up, saturated it and now the population has already moved on to the next big thing. In the end, saturation leads to this. Isn’t this what advertisers always do?

They discover some sort of current trend, and next thing you know, they’ve blown it up, saturated it and now the population has already moved on to the next big thing.

In the end, saturation leads to this.

]]> By: THINKing » Social Media Confuses Businesses http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/#comment-8454 THINKing » Social Media Confuses Businesses Tue, 03 Nov 2009 18:10:36 +0000 http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/#comment-8454 [...] written about this often: strategy should drive tactics, no matter what type of business you run or what type of program you are planning to [...] […] written about this often: strategy should drive tactics, no matter what type of business you run or what type of program you are planning to […]

]]> By: Catherine Sherwood http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/#comment-8376 Catherine Sherwood Mon, 14 Sep 2009 17:24:54 +0000 http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/#comment-8376 I agree that strategy must always come first. However, I don't believe that strategies should be created the old-fashioned way - sitting in a room with a lot of assumptions about what the "target audience" wants. For me, the best first step is doing a comprehensive social media assessment of your ecosystem - your customers, your company, your partners and your competition and all of the "places and spaces" they are in. Look at your product and your category and see what people are already saying, where they are saying it and who the influencers are. Once you have that information, then you can build a strategy. I agree that strategy must always come first. However, I don’t believe that strategies should be created the old-fashioned way - sitting in a room with a lot of assumptions about what the “target audience” wants. For me, the best first step is doing a comprehensive social media assessment of your ecosystem - your customers, your company, your partners and your competition and all of the “places and spaces” they are in. Look at your product and your category and see what people are already saying, where they are saying it and who the influencers are. Once you have that information, then you can build a strategy.

]]> By: Harry Hoover http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/#comment-8375 Harry Hoover Mon, 14 Sep 2009 17:00:45 +0000 http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/#comment-8375 Agreed. Tactical thinking from a media buyer's perspective will hurt the social media space. Agreed. Tactical thinking from a media buyer’s perspective will hurt the social media space.

]]> By: Scott Hepburn http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/#comment-8374 Scott Hepburn Mon, 14 Sep 2009 16:57:08 +0000 http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/#comment-8374 The part that scares me, Harry, is that this surveyed polled media buyers and advertisers. So we have a rush to social media simply because it's the "IT" thing combined with a "broadcast, not dialogue" mentality. Buckle up... The part that scares me, Harry, is that this surveyed polled media buyers and advertisers. So we have a rush to social media simply because it’s the “IT” thing combined with a “broadcast, not dialogue” mentality.

Buckle up…

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