Comments on: Social Media: A Tactic Seeking A Strategy http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/ My CreativeTeam Thinks About Creativity, Marketing, PR & Social Media Thu, 09 Feb 2012 18:09:00 +0000 hourly 1 By: Scott Howard http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/comment-page-1/#comment-9761 Scott Howard Tue, 23 Nov 2010 22:49:00 +0000 http://www.my-creativeteam.com/blog/?p=970#comment-9761 Fortunately, I've developed my own identity aside from where I work and it is a good balance. Thanks for your continued good work and thinking... Fortunately, I’ve developed my own identity aside from where I work and it is a good balance.

Thanks for your continued good work and thinking…

]]> By: Harry Hoover http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/comment-page-1/#comment-9760 Harry Hoover Tue, 23 Nov 2010 22:21:00 +0000 http://www.my-creativeteam.com/blog/?p=970#comment-9760 Scott, sometimes you have to ring the cash register first before you can do the other things that build the brand and customer loyalty. Keep plugging and good luck. Scott, sometimes you have to ring the cash register first before you can do the other things that build the brand and customer loyalty. Keep plugging and good luck.

]]> By: Scott Howard http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/comment-page-1/#comment-9759 Scott Howard Tue, 23 Nov 2010 22:17:00 +0000 http://www.my-creativeteam.com/blog/?p=970#comment-9759 This is why I had to set aside my own personal Social Media preferences and instead go with what we could use most effectively for the group of radio stations I work for. I prefer blogs and Twitter, that's where I am the most active. But in order for us to get started and to demonstrate a measureable response, I pushed for Facebook as the platform to start with, since it is already being used by so many of our listeners. The tough part still is for the sales manager to understand that social media is a two way conversation and while it may not result directly in new dollars, it adds value to what we do and what we can offer, which makes a difference overall. This is why I had to set aside my own personal Social Media preferences and instead go with what we could use most effectively for the group of radio stations I work for.

I prefer blogs and Twitter, that’s where I am the most active. But in order for us to get started and to demonstrate a measureable response, I pushed for Facebook as the platform to start with, since it is already being used by so many of our listeners.

The tough part still is for the sales manager to understand that social media is a two way conversation and while it may not result directly in new dollars, it adds value to what we do and what we can offer, which makes a difference overall.

]]> By: Justin http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/comment-page-1/#comment-8458 Justin Thu, 05 Nov 2009 19:56:31 +0000 http://www.my-creativeteam.com/blog/?p=970#comment-8458 Isn't this what advertisers always do? They discover some sort of current trend, and next thing you know, they've blown it up, saturated it and now the population has already moved on to the next big thing. In the end, saturation leads to this. Isn’t this what advertisers always do?

They discover some sort of current trend, and next thing you know, they’ve blown it up, saturated it and now the population has already moved on to the next big thing.

In the end, saturation leads to this.

]]> By: THINKing » Social Media Confuses Businesses http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/comment-page-1/#comment-8454 THINKing » Social Media Confuses Businesses Tue, 03 Nov 2009 18:10:36 +0000 http://www.my-creativeteam.com/blog/?p=970#comment-8454 [...] written about this often: strategy should drive tactics, no matter what type of business you run or what type of program you are planning to [...] [...] written about this often: strategy should drive tactics, no matter what type of business you run or what type of program you are planning to [...]

]]> By: Catherine Sherwood http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/comment-page-1/#comment-8376 Catherine Sherwood Mon, 14 Sep 2009 17:24:54 +0000 http://www.my-creativeteam.com/blog/?p=970#comment-8376 I agree that strategy must always come first. However, I don't believe that strategies should be created the old-fashioned way - sitting in a room with a lot of assumptions about what the "target audience" wants. For me, the best first step is doing a comprehensive social media assessment of your ecosystem - your customers, your company, your partners and your competition and all of the "places and spaces" they are in. Look at your product and your category and see what people are already saying, where they are saying it and who the influencers are. Once you have that information, then you can build a strategy. I agree that strategy must always come first. However, I don’t believe that strategies should be created the old-fashioned way – sitting in a room with a lot of assumptions about what the “target audience” wants. For me, the best first step is doing a comprehensive social media assessment of your ecosystem – your customers, your company, your partners and your competition and all of the “places and spaces” they are in. Look at your product and your category and see what people are already saying, where they are saying it and who the influencers are. Once you have that information, then you can build a strategy.

]]> By: Harry Hoover http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/comment-page-1/#comment-8375 Harry Hoover Mon, 14 Sep 2009 17:00:45 +0000 http://www.my-creativeteam.com/blog/?p=970#comment-8375 Agreed. Tactical thinking from a media buyer's perspective will hurt the social media space. Agreed. Tactical thinking from a media buyer’s perspective will hurt the social media space.

]]> By: Scott Hepburn http://www.my-creativeteam.com/blog/social-media-a-tactic-seeking-a-strategy/comment-page-1/#comment-8374 Scott Hepburn Mon, 14 Sep 2009 16:57:08 +0000 http://www.my-creativeteam.com/blog/?p=970#comment-8374 The part that scares me, Harry, is that this surveyed polled media buyers and advertisers. So we have a rush to social media simply because it's the "IT" thing combined with a "broadcast, not dialogue" mentality. Buckle up... The part that scares me, Harry, is that this surveyed polled media buyers and advertisers. So we have a rush to social media simply because it’s the “IT” thing combined with a “broadcast, not dialogue” mentality.

Buckle up…

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