THINKing

Social Marketing For The Cause

Cause marketing has always been a good way to build goodwill and word-of-mouth for organizations. I wrote a piece about cause marketing that outlines why it is the right thing to do from an overall marketing perspective. Today, I read an article about marketing via social networks from Melinda Krueger that is worth a read. Says Krueger,

Channel some of those marketing dollars to a charitable cause, and let your association with that cause be your entrée into the social network. Will participants know that you may have commercial as well as charitable motives? Certainly. But if you are helping to heal the sick, feed the hungry or solve one of the many pressing problems of our day, does anyone really care?

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