THINKing

Smaller Newspapers Still Thriving?

May 9, 2008 on 1:17 pm | In Advertising, Newspapers | No Comments

Although a recent MediaPost Headline Says Smaller Newspapers Still Thriving the facts in their own story just don’t bear that out. The story says,

According to the Audit Bureau of Circulations, comparing October 2006-March 2007 to the same six-month period a year earlier, the total Sunday circulation of newspapers with circulations less than 20,000 was down a modest 2.7% compared to 4.6% for newspapers overall, and an average decline of 7% at 12 leading metro dailies, including The New York Times, Los Angeles Times, Chicago Tribune and Boston Globe.

If my business were down 2.7%, I don’t believe any business writer in his right mind would say that we were thriving. Am I missing something here?

In other newspaper news:

Blogs Surpass Newspapers In Google Popularity – (thanks for the heads up from a Steve Rubel Tweet)

Livin’ on a Prayer: Site Offers Wishes for Newspaper Industry

The Hastings Star Gazette Is Doing Just Fine, Thank You Very Much!