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Six Proven Secrets to Writing a Trash-Proof Press Release

Bill Stoller from Publicity Insider has a good piece today in SiteProNews on Six Proven Secrets to Writing a Trash-Proof Press Release. Stoller says,

In baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t call attention to himself in any way. It’s much the same for the writer of a press release. When the recipient of a press release focuses only on its content — and not on its creation — the writer has succeeded. With that in mind, here’s how to develop a style that can help give you a big edge in placing your press releases.

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