Self Destruct Sequence Underway

September 4, 2008 on 9:12 am | In Journalism, Media, Media Relations, News, Newspapers, Politics, PR, Public Relations | 7 Comments

A new Rasmussen poll bears ill for the mainstream media. It’s not bad enough that the MSM – newspapers in particular – already are struggling financiallyTribune – under a load of debt – is selling another piece of its share of CareerBuilder to help lighten the load. Our local Charlotte Observer is making another round of cuts. This trend will continue for a a number of reasons, including that the media is seen by a large portion of the populace as showing its bias. Says Rasmussen,

Sixty-eight percent (68%) of voters now believe most reporters try to help the candidate they want to win, and 49% believe reporters are trying to help Obama this year. Only 14% think they are trying to help McCain. In another survey, 55% said media bias is a bigger problem for the electoral process than large campaign donations.

Additionally, the Rasmussen poll indicates,

Over half of U.S. voters (51%) think reporters are trying to hurt Sarah Palin with their news coverage, and 24% say those stories make them more likely to vote for Republican presidential candidate John McCain in November.

Yet another reason US newspaper circulation and broadcast news viewership are in freefall.  US newspaper circulation dropped three percent last year. In 2007, broadcast network news operations lost another 2.5 million viewers. Cable is picking up some – but not all – of those viewers.

OK, I know it’s been 100 years since I was a reporter, but I believe the MSM media have become less objective and more partisan. Reporters more often seem to inject their personal views, turning news stories into opinion pieces. What do you think?

Other Posts Of Interest

  • Katy Spiecha

    From Joe Klein:

    The story of the day out here in Minneapolis is
    the McCain campaign’s war against the press … So what’s going on here? Two things. McCain is just plain angry at us. By the evidence presented in the utterly revealing Time interview, he’s ballistic. This is a politician who needs to see himself as the man on the white horse, boldly traversing a muddy field…any intimations that he’s gotten muddied in the process, or has decided to throw mud, are intolerable. The second thing is more insidious: Steve Schmidt has decided, for tactical reasons, to slime the press. He wants the public to believe that there is an unfair–sexist (you gotta love it)–personal assault going on against Palin and her family. This is a smokescreen, intended to divert attention from the fact the very real and responsible vetting that is taking place in the media–about the substance of Palin’s record as mayor and governor. …There is a tendency in the media to kick ourselves, cringe and withdraw, when we are criticized. But I hope my colleagues stand strong in this case: it is important for the public to know that Palin raised taxes as governor, supported the Bridge to Nowhere before she opposed it, pursued pork-barrel projects as mayor, tried to ban books at the local library and thinks the war in Iraq is “a task from God.” The attempts by the McCain campaign to bully us into not reporting such things are not only stupidly aggressive, but unprofessional in the extreme.

  • http://edcatlett.com Ed Catlett

    You really said a mouthful with this one. I can’t even imagine what Walter Cronkite would think about these news entertainers trying to pretend they are unbiased. I hardly ever see a “news” broadcast that isn’t thoroughly laced with editorially biased adjectives at the least. Most of the time they are loaded with full blown opinion under the guise of news.

    To me it seemed to start with Dan Rather’s obvious political bias and it has gone swiftly downhill since then.

    I am at the point where I try my very best to avoid all TV news and most print media as well.

    This problem isn’t just with the news media either. Look at sports. There are very few sports announcers who don’t make it painfully obvious which team they want to win the game.

    I expect people in the media to have an opinion. My problem is when I can so easily tell what their opinion is. There are usually two sides to every opinion or story but they don’t get equally reported.

  • http://www.my-creativeteam.com Harry Hoover

    OK, Katie. That’s what Joe Klein thinks. What about you?

    I think the media should be vetting all the candidates. Where are the questions from the MSM about Obama’s years-long relationship with unrepentant terrorist William Ayres, or Rev. Jeremiah Wright? What about his accomplishments as a community organizer or experience during his 143 days as a Senator?

    Average Americans once could count on the media to ask the same kinds of questions and bring the same kind of investigative ardor to both parties. That day is gone and that is why the media cannot make it financially.

  • Katy Spiecha

    Harry,
    Did Fox fax you their talking points? Obama has been vetted, 2 years on the campaign trail, hundreds of speeches,debates and so on. If she’s been vetted so well by McCains people why did her local newspaper say that the first requests for articles about her came from reporters on Friday after she was announced. FYI their archives are not available on line. If it weren’t for the media doing their job we would not have learned that in her quest to be the champion of ‘special needs children’ that as Govenor she cut funding to these programs by 62%, did you hear that in the speech last night? Ifyou did some digging on your own you would also find out about her pastor’s rather radical ideas, if you need help finding that I’ll be more happy to assist. Obama’s realtionship with Ayers? What he gave $200.00 to his campaign, that’s one heck of a relationship. You must place that jucy piece of gossip right up there with the he’s a muslim terrorist. I see you are also buying into the Obama’s ‘empty suit theory”
    http://mediamatters.org/items/200702120005

  • Pingback: THINKing » Newspapers’ Online Revenues Now Declining

  • http://www.gplb.com Chris E.

    I agree 100% – true journalism is dead. And it’s not just the stories that the MSM select to cover, it’s the language they use within those stories and the way they’re presented. For example, if there’s a story on some sort of scandal with a political figure, you’ll rarely see his political affiliation identified if he’s a Democrat, but if he’s a Republican, it’s in the lead. Also, you’ll never see the terms “left-wing” or “liberal” associated with Democrat politicians in a news story, but the terms “right-wing” and “conservative” (sometimes “ultra-conservative”) are used with impunity when describing Republicans. People are getting more sophisticated about the way the media work, and they’re voting with their wallets – as they should. As for Joe Klein, he knows this … he’s just indignant that a) people ARE figuring it out and/or b) someone’s calling him (and his colleagues) out. Talk about unprofessional – he’s publicly angry at a candidate/campaign that he is supposed to be covering objectively. And Katy Spiecha, it’s interesting that you would try to refute Harry by citing a left-wing website like “Media Mutters” which is funded by George Soros and others who are also behind moveon.org.

  • Pingback: THINKing » Media Bias?

Powered by WordPress with Pool theme design by Borja Fernandez.
Entries and comments feeds. Valid XHTML and CSS. ^Top^