Self Destruct Sequence Underway
September 4, 2008 on 9:12 am | In Journalism, Media, Media Relations, News, Newspapers, Politics, PR, Public Relations | 7 CommentsA new Rasmussen poll bears ill for the mainstream media. It’s not bad enough that the MSM – newspapers in particular – already are struggling financially. Tribune – under a load of debt – is selling another piece of its share of CareerBuilder to help lighten the load. Our local Charlotte Observer is making another round of cuts. This trend will continue for a a number of reasons, including that the media is seen by a large portion of the populace as showing its bias. Says Rasmussen,
Sixty-eight percent (68%) of voters now believe most reporters try to help the candidate they want to win, and 49% believe reporters are trying to help Obama this year. Only 14% think they are trying to help McCain. In another survey, 55% said media bias is a bigger problem for the electoral process than large campaign donations.
Additionally, the Rasmussen poll indicates,
Over half of U.S. voters (51%) think reporters are trying to hurt Sarah Palin with their news coverage, and 24% say those stories make them more likely to vote for Republican presidential candidate John McCain in November.
Yet another reason US newspaper circulation and broadcast news viewership are in freefall. US newspaper circulation dropped three percent last year. In 2007, broadcast network news operations lost another 2.5 million viewers. Cable is picking up some – but not all – of those viewers.
OK, I know it’s been 100 years since I was a reporter, but I believe the MSM media have become less objective and more partisan. Reporters more often seem to inject their personal views, turning news stories into opinion pieces. What do you think?
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