THINKing

Search Me

A new comScore survey by Search Engine Marketing Professional Organization, Yahoo! and Proctor & Gamble seems to indicate that packaged goods brands should shift much of their branding money into search engine advertising. eMarketer reports that,

Nearly 44 million visitors searched for packaged foods in the study period. Baby products attracted 15.7 million searchers, personal care products 9.8 million and household products 1.7 million. Searchers spent about 20% more than non-searchers across the four categories.

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