THINKing

Sales Opportunity

More than 85 percent of the world’s connected population has bought something online within the last two years. That’s 875 million consumers ready and willing to buy, according to Nielsen.

Two years ago only 10 percent of the world was buying online. From 10 percent to 85 percent in two years is mindboggling and means that the Internet has become mainstream.

The most purchased items are books, clothing, Videos/DVDs and music. Are you taking advantage of it in your business? Is there an information product you could develop and sell? You need to at least be capturing contact data as visitors come to your site. Now is the time to build an actionable database of interested shoppers.

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