Remember, You Are Naked Online

November 12, 2008 on 8:28 am | In #smcharlotte, 28202, Blogs, Brand, Branding, Content Marketing, FaceBook, Google, Online, Personal Branding, Reputation Management, Social Media | 1 Comment

Here in the Charlotte area a number of teachers are in danger of losing their jobs because of online indiscretions. They posted objectionable items in their Facebook accounts. Last time I checked Facebook was the fifth most visited site on the web with millions of visitors each day.

Did these teachers not know that? Anyone can see what you are saying. When you utilize social media, you are naked online for all to see. If they are that dumb, should they be teaching our children?

I’ve seen many – mostly younger – people airing out too much online. Savvy HR people Google candidates before hiring them. How would you look in an HR search?

This gets back to personal branding, a topic on which I’ve written a lot. A brand rests on truth, not on a thin veneer of calculated actions. So, like any good brand, you must nurture and maintain your reputation. All of your actions – offline and online – add up to form your personal brand. As Warren Buffett said,

It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that you will do things differently.

It’s a little late for the Charlotte, NC teachers to heed that advice or to read my white paper on personal branding. But you may want to give it a whirl.

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  • http://pulse.yahoo.com/_LX5JQFHDLLZ4S4HEGFAZOTPD3U Mark

    So true, you don’t need to be an internet marketing services professional to understand this. I always Google people before bringing them aboard, and if you have dirty laundry somewhere on the web you should know the whole world will eventually see it.

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