THINKing

Random Readings

A few things I’ve been reading.

Businesses: Get Your Social Media On
Almost 60 percent of Americans interact with companies on a social media Web site, and one in four interact more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study.

Create Viral Content With Two Household Ingredients
Whether the communication is advertising, marketing or public relations, it all has a viral potential. Done right, and a message catches the attention of folks and spreads from one to the next.

Surprise For WOM Success
Emotional engagement is the key to viral marketing success. People share their everyday experiences by communicating them to others in and outside of their network. This social sharing is more rampant when the individuals develop intense feelings like fear, disgust, sadness, joy, anger and surprise.

Here’s To Knowing Your Audience
The first rule of communications, and thus the first rule of social media, is to know your audience. (Take a tip from Jason Falls and find out all you can about your audience.)

13 Tips On How To Have Great Conversations On Your Blog
What I do want to focus on in this post goes beyond getting comments and how to grow ‘conversations’ (something that I think is a little deeper). There is some overlap – but I hope this post goes beyond that previous one.

Other Posts Of Interest

• Creativity 2010 – Week #43
• Say What You Mean, Mean What You Say
• Media Relations Tools
• Guerrilla Time
• Stay Strategic