QR Codes Gaining Ground

October 5, 2012 on 10:20 am | In Advertising, Marketing | 1 Comment
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You’ve heard all the QR code naysayers, but we’re still seeing signs of life. Here are a few recent stories about how QR codes are being put to use.

Target Taps QR Codes To Sell Toys –  Target is banking on QR codes to help boost sales this holiday season through a new initiative that allows consumers to buy select toys by scanning codes with their smartphones.

Paying For Dinner With A QR Code -  As part of its new mobile payments pilot program, Bank of America is testing QR codes on receipts. Tipping may never be the same.

LevelUp Adds 3 Point-of-Sale Partners - LevelUp’s goal is to be the most universal way to accept and make mobile payments via QR codes. To that end., they have added three new partners to expand their reach.

QR Codes On Beers Help Patrons Initiate Anonymous Conversations – Bottle Message is a new technology that lets shy patrons send anonymous notes to each other using beer bottles embellished with QR-enabled tags.

QR Codes Beat Out Direct Mail In Driving Response –  QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser.

Harry Hoover

Harry Hoover is a partner in My Creative Team, the agency that makes Fortune 1000 clients look good. His communications career spans 35 years and runs the gamut from print and broadcast journalism, government and corporate communications to advertising and public relations agencies.

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