Presidential Candidates Battle For Keywords

August 14, 2007 on 12:27 pm | In Advertising, Creative, Creativity, Marketing, Online, Pay-Per-Click, PPC | No Comments

Marketers have done this for a while: purchase competitor’s search engine keywords. I’ve done it for Mollicoolz, buying Dippin Dots and Ben & Jerry. Now, presidential contenders are buying keywords like crazy.

Advertising Age has a good feature about this

Other Posts Of Interest

Powered by WordPress with Pool theme design by Borja Fernandez.
Entries and comments feeds. Valid XHTML and CSS. ^Top^