PR Must Face The Scary Truth

October 10, 2007 on 8:52 am | In Blogs, Consumer Behavior, Journalism, Marketing, Media, Media Relations, Online, PR, Public Relations, Social Media, Web 2.0 | No Comments

A piece in Barks & Bites today is too true. PR executives – and their bosses – still enamored of cover articles in the media are heading for extinction. They haven’t figured out the new reality of the web 2.0 connected consumer. Article author MJ Gilhooley says,

Simply put: Audiences are more in control than ever and increasingly savvy about filtering marketing messages. As a result, PR pros have a new hat to wear: listener, learner. With the tables turned per the advent of Web 2.0, sheer Darwinism alone will lay to rest the pros who five years ago considered major market headlines and covers the end game.

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