THINKing

Perfecting The Media Pitch

MarketingSherpa has a good article (open access to this link until December 7) quoting PR expert Benjamin Lewis on tips and tricks of his trade on how to pitch journalists — many of them are right out of his new book, ‘Perfecting the Pitch.’

Lewis believes in the importance of rapport so much that it’s the focus of his new book, ‘Perfecting the Pitch,’ available at Amazon and other bookstores. It’s also one of the topics covered on his blog — http://www.perceptiononline.com/perceptionisrealityblog/ — and in monthly Perception eZine. Lewis founded his PR firm in 2002. He graduated from Bradley University, Peoria, IL.

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