Creativity 2012 – Week #18

April 30, 2012 on 8:03 am | In Brainstorming, Creative, Creativity, Innovation, My Creative Team | 1 Comment


Photo credit: clarita from morguefile.com

Brainstorm Like A School Lunch Tray – In brainstorming, we need to get beyond the old adage: there are no bad ideas. How? Compartmentalize.

An Absurd Idea To Create Wonder - In your own work and life, what are the elements missing that should be there? What absurd ideas can bring wonder and beauty into your own work?

How To Repair Your Company’s Image And Regain Brand Equity

April 27, 2012 on 7:52 am | In My Creative Team, PR, Public Relations, Reputation Management | 2 Comments


Photo credit: macshack from morguefile.com

My plan to publish the last in a series of six crisis management posts was delayed by a mountain of work from my clients. But these things happen for a reason, and for this post, I have a great story of a moving company whose owner hasn’t the first clue about damage control.

Creativity 2012 – Week #17

April 23, 2012 on 7:56 am | In Brainstorming, Creative, Creativity, My Creative Team | No Comments


Photo credit: alvimann from morguefile.com

10 Ideas For Thinking & Change – Here are a few thoughts to ponder that will stretch your mind.

Drive Innovation: Suggest Ideas, Don’t Propose Them – Your ideas get less resistance as suggestions rather than statements.

Another QR Code Update

April 19, 2012 on 1:11 pm | In Advertising, Content Marketing, Creativity, QR Codes | 1 Comment

We like to pop into the world of QR Codes once and a while to see what’s happening. Many folks think the QR Code will go the route of the dinosaur. Others believe it is the end-all, be-all. I’ll let you decide. Below are a few recent articles we have found on QR Codes.

Creativity 2012 – Week #16

April 16, 2012 on 8:00 am | In Brainstorming, Creative, Creativity, Innovation, My Creative Team | No Comments


Photo credit: dave from morguefile.com

Can Creativity Be Taught? – In a word: yes!

What To Do When The Ideas Stop Coming - What do you do when you lose the motivation to create? When the ideas seemingly stop coming and any task feels like a burden?

Creativity 2012 – Week #15

April 9, 2012 on 8:16 am | In Brainstorming, Creative, Creativity, My Creative Team | 1 Comment


Photo credit: jfelias from morguefile.com

Disney Brainstorming Method - It is said, that film producer and innovator, Walt Disney used to think-up and refine ideas by breaking the process into three distinct chunks. The dreamer, the realist, and the spoiler (or critic).

What To Expect in A Crisis

April 5, 2012 on 9:35 am | In issues management, PR, Public Speaking, Rodger Johnson | No Comments


Photo credit: wallyir from morguefile.com

Fred Baggs and Bob Dittmer, two seasoned public relations colleagues of mine, have managed many issues and crises over their careers. So the information I share with you isn’t mine exclusively; however, I learned much from these guys. And you will too.

Creativity 2012 – Week #14

April 2, 2012 on 11:27 am | In Advertising, Brainstorming, Creative, Creativity, My Creative Team | No Comments

Creativity & Innovation Lessons From Desperate Housewives - Here are five beneficial lessons from the Desperate Housewives.

The Inspiration Around Us“All our knowledge has its origins in our perceptions.” – Leonardo da Vinci.

Two Things That Kill Creativity Daily - These everyday facts of life may seem inconsequential, but they’re really stealth creativity killers.

How To Plan For Issue Management And Successfully Engage The Marketplace

March 28, 2012 on 10:55 pm | In communication, issues management, Media Relations, PR, Public Relations | 1 Comment


Photo credit: maxstraeten from morguefile.com

Earlier in this series we talked about the life cycle of and issue, which moves through four distinct stages.  Additionally, in our previous post, we defined an issue as a trend with the capacity to alter how your company operates as the trend  evolves. Here’s a prime example:

Employees: Your Most Ill-Informed Audience

March 27, 2012 on 4:35 pm | In Advertising, audience, Big Boy Marketing, Brand, Branding, employee communication, Fortune 500, My Creative Team | No Comments


Photo credit: clarita from morguefile.com

It’s not that Fortune 500 employees aren’t paying attention. It’s the company’s fault for not communicating. I’d be willing to bet that most Fortune 500s spend more on advertising than on communicating with employees.

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