THINKing

Online PR – Beyond Press Releases

PR has never, ever been just about news releases. But we PR people are to blame for relying on – and touting so heavily – the media relations aspect of our vocation.

As PR practitioners begin to find some traction in the online environment, they are beginning to embrace this venue’s myriad opportunities.

As Heidi Cohen points out in a Click-Z article:

PR encompasses a wide range of communication and customer-engagement tactics. It can cost-effectively help build a brand, drive traffic, appeal to new customer segments, attract new investors, increase revenues, and accomplish other marketing objectives. To achieve this, a PR strategy must be more creative and be integrated into your total marketing plan.

More on this later…

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