http://www.my-creativeteam.com/blog/newspapers-online-revenues-now-declining/ My CreativeTeam Thinks About Creativity, Marketing, PR & Social Media Mon, 15 Mar 2010 12:41:52 +0000 http://wordpress.org/?v=2.2.3 http://www.my-creativeteam.com/blog/newspapers-online-revenues-now-declining/#comment-5810 Frustrated reporter Mon, 08 Sep 2008 22:30:03 +0000 http://www.my-creativeteam.com/blog/newspapers-online-revenues-now-declining/#comment-5810 The problem with the Web, is that newspapers can't make any money off it. Ads sell for .03 cents per impression -- meaning you average about $8 per thousand page views. Trained, professional reporters still produce the ovewhelming bulk of authoritative information on the internet. Most bloggers link to LATimes.com, or USAToday.com or slate.com or newyorktimes.com for most of their content. The entire blogosphere is equivalent to a bunck of folks sitting around in a coffee shop discussing their opinions on the newspaper. Trouble is, no one wants to pay for a newspaper online -- not readers, not advertisers. Soon, you're right, the whole industry will go by the wayside. That's when the powers-that-be will make their move -- when the only check on their power is a swirling hurricane of lies, rumors, hearsay and conjecture. Trust me. You'll miss us when we're gone. The problem with the Web, is that newspapers can’t make any money off it. Ads sell for .03 cents per impression — meaning you average about $8 per thousand page views.
Trained, professional reporters still produce the ovewhelming bulk of authoritative information on the internet. Most bloggers link to LATimes.com, or USAToday.com or slate.com or newyorktimes.com for most of their content. The entire blogosphere is equivalent to a bunck of folks sitting around in a coffee shop discussing their opinions on the newspaper.
Trouble is, no one wants to pay for a newspaper online — not readers, not advertisers.
Soon, you’re right, the whole industry will go by the wayside. That’s when the powers-that-be will make their move — when the only check on their power is a swirling hurricane of lies, rumors, hearsay and conjecture.
Trust me. You’ll miss us when we’re gone.

]]> http://www.my-creativeteam.com/blog/newspapers-online-revenues-now-declining/#comment-5805 Jay Ehret Sat, 06 Sep 2008 15:06:32 +0000 http://www.my-creativeteam.com/blog/newspapers-online-revenues-now-declining/#comment-5805 It is almost chilling to watch the local newspapers head toward an agonizing death. Yet it is no wonder. There are two main reasons as I see it. The first is a disconnect from the needs of the consumer, which you covered in your previous post. The second is a disconnect from the needs of the advertiser. Newspaper ad reps are woefully unprepared to help a business achieve results from print advertising. It is almost chilling to watch the local newspapers head toward an agonizing death. Yet it is no wonder. There are two main reasons as I see it. The first is a disconnect from the needs of the consumer, which you covered in your previous post. The second is a disconnect from the needs of the advertiser. Newspaper ad reps are woefully unprepared to help a business achieve results from print advertising.

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