Newspapers’ Online Revenues Now Declining

September 5, 2008 on 10:21 am | In Advertising, Journalism, Media, News, Newspapers, Online | 2 Comments

In our last post, we talked about newspapers’ decline. Today, the industry moved into ICU. Despite recent economic challenges, online ad revenues have remained fairly stable. According to TechCrunch, online ad revenues are now in the toilet, too,

Total print ads in the U.S. were down 16 percent in the second quarter to $8.8 billion. That makes nine consecutive quarters…Don’t look to online ad sales to save the industry. Online ads came to only $777 million in the second quarter, which was down 2.4 percent from the year before. That’s marks the first decline ever in digital revenues.

In other media news:

Update: MSNBC reports that  Us Magazine is losing subscribers because of a negative feature on Sarah Palin.

Other Posts Of Interest

  • http://themarketingspot.blogspot.com Jay Ehret

    It is almost chilling to watch the local newspapers head toward an agonizing death. Yet it is no wonder. There are two main reasons as I see it. The first is a disconnect from the needs of the consumer, which you covered in your previous post. The second is a disconnect from the needs of the advertiser. Newspaper ad reps are woefully unprepared to help a business achieve results from print advertising.

  • Frustrated reporter

    The problem with the Web, is that newspapers can’t make any money off it. Ads sell for .03 cents per impression — meaning you average about $8 per thousand page views.
    Trained, professional reporters still produce the ovewhelming bulk of authoritative information on the internet. Most bloggers link to LATimes.com, or USAToday.com or slate.com or newyorktimes.com for most of their content. The entire blogosphere is equivalent to a bunck of folks sitting around in a coffee shop discussing their opinions on the newspaper.
    Trouble is, no one wants to pay for a newspaper online — not readers, not advertisers.
    Soon, you’re right, the whole industry will go by the wayside. That’s when the powers-that-be will make their move — when the only check on their power is a swirling hurricane of lies, rumors, hearsay and conjecture.
    Trust me. You’ll miss us when we’re gone.

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