THINKing

New Study Links CEO’s Pay to Media Exposure « PRNewser

According to PRNewser, a new study from the University of Colorado’s Business School could give PR pros the best ammo we’ve had in a while for backing up the value of media exposure:

Resarchers Markus Fitza, Mathew Hayward and Kai Larsen looked at press coverage of 1,500 companies and their CEOs from 1997 to 2005 and added up how often they appeared in Business Week, the New York Times, Wall Street Journal and other major national business publications.

Their research found that each article in a major business news publication increased a CEO’s bonus by more than $650,000. A cover story was worth a whopping $1.1 million in extra compensation.

Other Posts Of Interest

• Big Boy Marketing – Part 3
• Is RSS the Best of Web 2.0? – eMarketer
• MyRagan
• Media Update
• A Cause Marketing Christmas