THINKing

Media Relations Dos & Don’ts

 Media Relations Installment 4

DO:

• Take the news media seriously.
• Get to know the media in your area and industry, preferably on a first-name basis.
• Understand (and respect) deadlines for various media.
• Explain your business in terms of what it means to average customers. . .in plain English.
• Make yourself available as a source.
• Return media calls promptly.
• Call reporters with story ideas, even though they may not involve you or your clients directly.

DON’T:

• Expect to be in the news constantly.
• Assume that advertising entitles you to media coverage.

Other Posts Of Interest

• Creativity 2010 – Week #43
• Accidental Branding
• Creativity 2010 – Week #29
• THINKing Mind Control Experiment
• Monologue Marketing