Media Relations 101

November 16, 2007 on 12:15 pm | In Journalism, Media, Media Relations, PR, Public Relations | 3 Comments

I’m beginning a series of posts about media relations. The series will cover everything from what is news? to the tools of the trade. If you have media relations experience, please wade into the discussion. Here’s part 1.

MEDIA RELATIONS
There is no great mystery to good media relations. Anyone mastering some basic principles can become a good spokesman.

Reporters are young, intelligent and have a strong desire to succeed. For the most part, they are college graduates, perhaps with advanced degrees.

Reporters tend, for the most part, to be liberal. Their reward is not money but the power that comes with the job. They are idealists. They are creative. They love controversy. Editors, on the other hand, come down out of the hills after a battle and shoot the wounded. . .and they get plenty of practice.

With a little planning and preparation you can remove the adversarial aspect from media relations and position yourself as a reliable, fast-acting, knowledgeable source of information on your area of expertise. The goal of this series of posts is to prepare you for this role.

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